| MARKETING |
Development of strategic marketing plans; digital and print
Drive and amplify products, services, and branding through multi-channel streams
Direct the measurement of marketing campaigns; analyze metrics and insights
Understand competitor margins/analysis and optimize in-market tactics accordingly
ATTRIBUTES
Forward thinking
Decisive
Analytical
Results-driven
Creative
Competent
Can see big picture
| COMMUNICATIONS |
Build strategic communication plans for organizations to educate and promote services, products, and brand awareness
Lead integrated messaging through omni-channels (Social media, Web, Email, Direct-mail, Advertising, Radio)
Direct corporate and community events that involve media and the public
Develop and facilitate presentations, and training
Oversee functional communication strategies for internal workforce and stakeholders
Guide public relations, AOR, and internal workforce messaging
ATTRIBUTES
Storyteller
Keen eye for details
Clear and concise
Quality over first-to-market
Brand reputation focused